Our Story. Your Style.

REIHH is envisioned as a space where timeless design meets perceptive innovation. Every silhouette, fabric, and detail is created to embody a sense of confidence that feels effortless yet intentional. The brand speaks to individuals who appreciate subtle distinction those drawn to pieces that do not demand attention, yet naturally command it.

REIHH is a modern fashion house rooted in refinement, individuality, and quiet confidence. Embracing the essence of quiet luxury, it elevates everyday essentials through contemporary minimalism.

From the Brand Book

Founder’s Note
REIHH is the vision of Ashneet Kohli, whose design philosophy is rooted in a deep appreciation for form, pattern, and storytelling. A graduate of the National Institute of Fashion Technology (NIFT), New Delhi, she further refined her perspective through studies at the Fashion Institute of Technology (FIT), New York, and Parsons School of Design.

Her experience across Shivan & Narresh, Alexander Wang, and Manish Malhotra shaped a multidisciplinary approach that blends creativity with commercial insight. REIHH embodies her belief that style should be timeless, personal, and effortless—creating versatile pieces inspired by classic dressing and reimagined for the modern individual.

Business Head

Amber Naqvi oversees the business strategy and operations at REIHH, guiding the brand with a focus on sustainable growth and long-term value creation. His strategic perspective complements Ashneet Kohli’s creative vision, bringing together design and business to shape a brand that is thoughtful, distinctive, and enduring.

Our Values

QUIET CONFIDENCE

Style that speaks through subtlety, intention, and understated presence.

MODERN HERITAGE

Blending timeless influences with contemporary innovation, reinterpreting classic style through refined details, modern perspectives, and enduring relevance for today’s generation.

ELEVATED ESSENTIALS

Redefining wardrobe foundations with refinement, versatility, and purpose.